Your Website Should Make You Money, Not Cost You Customers.
Fast websites. Ongoing marketing. Real growth. From $49 reports to full site builds - all built for speed.
Trusted by 50+ Richmond contractors, HVAC companies, and service businesses
The Skootle Protocol
A proprietary development engine built from 20 years of automation experience. We pre-compile 90% of your site infrastructure before we even start.
Netflix-Grade Architecture
The same Next.js stack used by Uber, Twitch, and Netflix. Not a $50 WordPress theme.
Zero Bloat
No plugins to hack. No databases to corrupt. No “maintenance fees” for updates.
Speed Guarantee
Your site loads in under 0.3 seconds. If it ever slows down, we fix it free.
Simple, Transparent Pricing
One-time build fee + monthly performance retainer. No hidden costs.
The Launch (One-Time)
Sprint Build
New site in 5 days
- ✓Custom homepage + 3 pages
- ✓Mobile-first responsive design
- ✓Content migration from old site
- ✓SEO setup + Google indexing
- ✓Contact form integration
Rescue Op
WordPress migration
- ✓Full content migration
- ✓URL redirect mapping (SEO safe)
- ✓Speed optimization (10x+)
- ✓Design refresh
- ✓No more plugin nightmares
Custom App
Complex functionality
- ✓Booking engines
- ✓Customer portals
- ✓Interactive calculators
- ✓Database integration
- ✓API connections
Enterprise
Multi-location brands
- ✓Multi-location support
- ✓Custom integrations
- ✓Dedicated account manager
- ✓Priority support SLA
- ✓Custom reporting
The Sustain (Monthly)
Performance Core
Your site lives on the edge. We keep it there. Includes everything you need to stay fast, secure, and online.
- ✓Vercel Edge Hosting (global CDN)
- ✓24/7 Uptime Monitoring
- ✓Security Patches
- ✓Speed Guarantee (if it slows, we fix it free)
- ✓1 hour of content updates/mo
The Speed Guarantee
Your site loads in under 1 second. Every time.
If your site ever slows down, we fix it free. No questions asked. This isn't a marketing gimmick - it's built into the architecture.
"Site went from 6.2s to 0.19s. Our phone started ringing the same week - 3 new jobs in the first 10 days."
Optional Add-Ons
One-time services to boost your launch
Google Domination Pack
SEO Content Bundle
10 keyword-targeted pages built to rank for local searches. “Emergency Plumber Richmond,” “HVAC Repair Bon Air,” etc.
Logo + Brand Kit
Professional Identity
Custom logo design, color palette, font selection, and brand guidelines. Everything you need for a consistent look.
GBP Setup
Google Business Profile
Full Google Business Profile setup or optimization. Categories, photos, service areas, and FAQ section configured for local search.
Additional Pages
Expand Your Site
Service pages, location pages, team bios, galleries, or any custom page. Same quality as your main site.
Dark Mode
Night Shift Ready
Full dark mode toggle that respects user preferences. Every component tested in both modes.
Accessibility Audit
WCAG Compliant
Full accessibility review: contrast ratios, touch targets, screen reader support, and keyboard navigation.
Competitive Teardown
Know Your Market
Deep analysis of your top 5 competitors: speed, SEO, design, trust signals, and conversion tactics.
Sprint Build + Google Domination Pack = $6,100(Save $200)
Monthly Growth Services
AI Search Optimization
GEO/AEO Ready
ChatGPT, Perplexity, and Google AI Overviews are changing how people find businesses. We structure your content so AI cites YOU first - not your competitors.
- ✓ Entity-based content architecture
- ✓ Semantic markup for AI crawlers
- ✓ Monthly AI citation tracking
Performance Monitoring
Automated Speed Tracking
Weekly automated PageSpeed scans, competitor tracking, and monthly trend reports. Know exactly how your site performs - and how you stack up against competitors.
- ✓ Weekly automated PageSpeed scans
- ✓ Monitor 3 competitors
- ✓ Monthly performance trend report
- ✓ Alert if scores drop below threshold
Review Automator
5-Star Machine
Automated email/SMS that asks customers for Google reviews after every job. Turn happy customers into 5-star reviews on autopilot.
Google Posts
Weekly Updates
4 Google Business posts per month. Promotions, updates, and seasonal offers that keep your profile fresh and active.
Social Media
Content Creation
8 posts/month across Facebook and Instagram. Project photos, tips, and behind-the-scenes content that builds trust.
Local SEO
Rank Higher
Citation building, keyword tracking, competitor analysis, and monthly optimization. Get found when locals search for your services.
Know Your Online Presence
Not ready for a new site? Start here. Get clear answers about your online presence in plain English - no tech jargon, no BS.
What Are People Saying?
We pull every Google review and show you what customers love and what needs work. Plain English breakdown.
Can They Find You?
We check where you rank for 20 searches your customers actually make. See exactly who shows up before you.
Spy on Your Competition
Side-by-side comparison: your site vs 3 competitors. Speed, reviews, rankings, and what they're doing better.
Your Online Report Card
The complete picture: speed, SEO, reviews, competitors, and site health. Everything in one document.
Dominate Google Locally
90-Day Action Plan
Everything above PLUS a prioritized roadmap to beat your competition. We tell you exactly what to fix, in what order, and why it matters.
- ✓ Full competitive analysis
- ✓ Prioritized fix list (what matters most)
- ✓ 90-day implementation timeline
- ✓ 30-minute strategy call included
Never Be Surprised Again
Ongoing Monitoring
Weekly alerts when something changes: new reviews, ranking drops, competitor moves. Stay ahead without checking constantly.
- ✓ Weekly ranking updates
- ✓ New review alerts
- ✓ Competitor activity tracking
- ✓ Monthly summary report
Need Something Else?
Speed audits. Schema markup. Mobile fixes. AI chatbots. Analytics setup. If it touches your website or online presence, we can handle it.
Not sure what you need? Just ask. We'll give you a straight answer.
Send a Custom Request →The “One Lead” ROI
If your average project is worth $3,000, and this site helps you land just one additional lead per month, it pays for itself in 60 days.
Why I Built This
I've been building internet infrastructure since 1996. Back then, I was hand-coding HTML before Google even existed. I've watched the web evolve from simple pages to bloated WordPress sites that take 8 seconds to load.
For 20+ years, I built automation platforms that powered 129,000+ businesses globally. My software made Time Magazine. I fought Twitter in federal court. I've seen things most developers never will.
But here's what bothered me: I kept seeing contractors and service businesses getting crushed by slow, overpriced websites that don't convert. Agencies charging $10,000 for WordPress templates, then outsourcing the work overseas for pennies.
So I built Skootle: enterprise-grade speed at small business prices. The same tech stack that powers Netflix and Uber, now available to your HVAC company. No excuses. No middlemen.
Common Questions
"$4,800 is a lot for a website."▼
Compared to a $500 WordPress site, yes. But WordPress sites cost $200-400/year in maintenance, plugins, and security fixes. They slow down over time. They get hacked. In 3 years, that "cheap" site costs you more than ours - and you still have a slow, vulnerable site. Our sites have zero maintenance costs and actually get faster as the edge network improves.
"Why a 12-month commitment?"▼
SEO takes 3-6 months to kick in. If you bail after 2 months, you never see the results - and we've invested significant upfront time building your custom site. The 12-month term ensures we're both invested in your success. After 12 months, it goes month-to-month and you can cancel with 30 days notice.
"What if I hate the design?"▼
You won't. We show you a prototype before we build anything. You approve the design, the layout, the colors - everything. If you want changes, we make them. If after all that you still don't love it, we refund your deposit. We've never had to do this, but the option is there.
"Do I own the website?"▼
100%. You own all the content, images, and design. If you leave after your 12-month term, we export everything and help you migrate. We'll even point your DNS wherever you want. No hostage situations, no "proprietary platform" lock-in.
What Happens Next?
Free Audit
We analyze your current site and show you exactly what's costing you leads.
15-Min Strategy Call
Quick call to discuss your goals. No pitch, just honest advice on next steps.
Site Live in 5 Days
If we're a fit, your new site launches within a week. Simple as that.
Ready to Stop Losing Customers?
Get a free speed audit and see exactly what a Skootle-powered site could do for your business.
Get Your Free Audit→